Is your business ready for the changes coming to Google’s data Measurement infrastructure?
You probably rely on Google Analytics to understand your audience and better target their needs across both your website and mobile application. However, with changes on the way from important search engine Google, particularly with some legacy mobile program tracking and measurement platforms, the equilibrium of your analytics may be at risk if you’re totally prepared.
What is Google Tag Manager?
Google Tag Manager is a full solution for supplying reliable and precise data. It is a tag management system by Google that simplifies the procedure for creating tags to send user interaction information to Google Analytics. Using GTM will save your time, add scalability to your website implementation, and it easy to use and also give you enough creative space to generate complex and custom tags.
What is changing?
The current version of Google Tag Manager (version 4) for mobile apps will no longer be encouraged by Google as of March 2020. However, the constraints on the functionality of GTM version 4 has already begun. Because of these constraints and hard dates for deprecation, businesses need to upgrade to Google Tag Manager Version 5, which requires the execution of fresh GTM and Firebase Software Development Kits and also a change in the existing Tag Manager in-app, information coating strategy into the new Firebase, event-based, information collection process.
When it will be affected?
Here are several dates and milestones shared by Google, subject to change:
- As of June 30, 2019- Businesses are not able to make new containers of this Android (Legacy) or even iOS types.
- Jan 31st, 2020- You’ll be no longer able to publish new changes to legacy cellular app containers, because the container variations that are now live will keep on functioning in your cell apps, but will now be available in read-only mode.
- March 31st, 2020- After this season, legacy mobile app containers will be removed from Version 5 GTM and will no more available. Your heritage mobile program containers may no longer collect or return any data. Requests will reunite a 204 (no content) response.
Will analytics measurement be affected?
Yes, for the android and iOS applications in particular. To maintain uninterrupted Google Analytics tracking on your business you must make changes in the program source code. Simply migrate the recent data layer code in-app to Firebase-syntax data collection code, install a brand new Firebase SDK, create new Google Tag Manager V5 containers, and start testing the new setup for reliability to prevent any interruptions. SEO in Dallas can help you to make this procedure as hassle-free as you can.
Note: If you are already utilizing Firebase Analytics or the Newer 2020 GTM for mobile programs, V5 (Firebase powered events, and data collection), there is nothing to be concerned about as you are already into the secure zone. These dates are only meant to deprecate the dimension monitoring for “V4 Google Tag Manager” Legacy Containers in mobile apps and it doesn’t mean you have to move to Firebase Analytics also it does not imply GA for mobile apps is going away. Just the way of gathering data in the app, if using GTM is moving through an upgraded version. You have to upgrade your source code to utilize the 2020 Google Tag Managers SDK and Firebase event code also described later but don’t hesitate to keep on using GA as normal.
Advantages of Switching
This is fantastic news. Although the relocation to GTM V5 will take a while. Most importantly, switching ensures uninterrupted information flow into Google Analytics, so you lost contact with your clients. Also, this isn’t a cosmetic change; the change into updated V5 includes tags that are more, new GTM capacities, and fresh Firebase analytics UI capabilities.
To further convince you, here is a fast list of why use Google Tag Manager.
1- GTM is free software that allows the rapid deployment of tracking codes on your site.
2- All tags are handled in one place.
3- GTM will help accelerate many processes from changing codes to adding new codes.
4- Troubleshooting and correcting tag errors are now simpler with GTM’s Preview and Debug mode.
5- Google Tag Managers have the capability to export all of the tags, triggers, and variables to a single file.
6- Google Tag Manager is free.
7- Automatic event tracking.
8- GTM has several built-in Label templates.
9- GTM lets you control who has access to GTM accounts and remove it at any moment.
10- Google Tag Manager V5 enables you to give access to the account to multiple users using different degrees of screening, editing, and publishing rights.
I hope you get an answer for “Why you need Google Tag Manager“. However still if you don’t opt for GTM, then be aware that there are additional options that may be put into place. We are in an age where data is a force that no organization can ignore. Analyzing the collected data at any given level is important to stay competitive. To compete in your industry, ioVista will help you with their proven techniques to implement in your business expansion.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.